So much goes into running a cleaning business. Attracting customers, hiring and retaining reliable employees, and complying with federal and state laws. It can sometimes be easy to get sucked into the day to day details that you never get a chance to step back and look at the big picture. The problem is, if you don’t look at the big picture you may miss important details that, if attended to, have the potential to propel your business to the next level and free you up to do more strategic planning.
By utilizing MaidEasy Software to manage your cleaning business, there are tools that will make it easier for you to track important data points that will assist you in making strategic decisions for your business to thrive.
How productive is your business? What is your profit point after labor, travel time and mileage?
A lot of small businesses have no idea how profitable each job is or what the profit percentage is for each day. You can maximize your profit with the MaidEasy job analysis report which tracks clients for profitability and if they are being undercharged. This report breaks down each job and shows you how much was paid out in labor dollars, the percentage of labor, travel time, percentage of travel time, mileage and percentage of mileage. This will then show you the dollar amount left for the business and the percentage of that profit. You can see your profit and percentage of profit by job, day, week, month and year.
As time goes on, labor expenses will continue to increase. How will you be able to know if you are making money from your jobs? MaidEasy reporting will help to show you.
Not all customer profitability is consistent across the board. There are certain customers that are more profitable than others. It is important to make sure you know which customers are profitable for you.
By taking the information from the job analysis report as discussed above, you will be able to determine who your target customers are. For example: by knowing general areas in your city that are the most cost effective because you don’t have to travel far which decreases gas costs and wear and tear on vehicles – you can use this information to use geo-tracking in your digital advertising efforts.
It seems contrary to human nature to admit that not all people are your target customer. You are not the right fit for everyone and not all customers are the right fit for your unique cleaning business. The sooner you are able to figure out your target customer, then you can be strategic on how to attract them to your business.
By tracking your profitability, you may see that the most logical solution to increasing the bottom line is to increase your rates.
Many businesses hesitate to change their rates in the fear of losing customers. But, studies show that even if you do lose customers over a price change, it doesn’t necessarily mean you will lose money. Using the equation provided on ProfitsCollective.com, you can see how many customers you can afford to lose when increasing your rates and still make a profit, even increase your profit margin.
By pairing the reporting you can get from using MaidEasy software with this equation, you can calculate how much you should increase your rates and maintain a profitable business.
Let MaidEasy help you increase your bottom line!
Let MaidEasy take the guesswork out of running the business so that you can focus on serving your customer’s needs. Contact us today to set up a free trial in 4 easy steps!