Spring is in the air! Or at least it will be soon… and for most residential cleaning services that means advertising spring cleanings. This is a great time for cleaning companies, as many people are looking to tidy, declutter, and clean their homes come spring. But what is the best way to reach out to potential clients, old and new? MaidEasy Software has you covered.
In recent years, there has been a lot of talk about marketing through social media, videos, chatbots, and affiliates. However, if you think email marketing is dead you would absolutely be wrong. In fact, email marketing is still strong today, and it is possibly the best strategy for your business.
Why is email marketing still going strong? It is likely due to the fact that more people use email than any other platform. Data from 2017 shows that 85% of adult internet users in the US use email, beating search engines by 15% and social media by 22%.
Where does MaidEasy’s cleaning business software come into play in all of this? While we are not an Email Service Provider (ESP) like Constant Contact, we can help you reach the right audience for your email campaigns.
MaidEasy Software has a number of features that help you manage your business, employees, growth, and profits. In particular, it organizes customer files by jobs so that you can quickly analyze both past and current customers, with details about when they started, when they dropped, if they dropped, their frequency, and more.
This benefits you by using real data to reach out to seasonal customers. By using our job analysis feature, you can search your database to show a list of the jobs that meet whatever criteria you select. For this purpose, you can select options like Seasonal Open and Seasonal Drop on the status dropdown menu. Seasonal Open clients are those currently on the schedule. When those clients pause service, we mark those jobs as a Seasonal Drop.
As you can see below, you can look up all your seasonal clients that paused their service.
You can also view how many 1-time jobs were completed during any time specified. Below is a list of 1-time jobs completed during February.
By pulling the reports for everyone who is paused and everyone who is a one-time customer for a certain time period (i.e. Spring), you have created the perfect audience to send an email to about scheduling a spring cleaning.
All you have to do is export these reports from your MaidEasy Software and upload them to an ESP of your choice. Then, you can create an email talking about your spring cleaning services and any potential deals and discounts. Finally, send your email to your perfectly curated audience of customers who have already used your services for a spring cleaning in the past.
Using these reports for an email campaign is just the beginning of what our software can do for your cleaning service. Don’t compromise by trying to fit your company into software that is programmed for other service industries. MaidEasy Software is written only for cleaning services.
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